Launched in Fall 2020, Ophelia Roe is a contemporary “polished casual” brand designed for missy and plus women seeking effortless versatility and elevated everyday style. Each piece is curated to support her real life—work, family, and moments in between—helping her feel confident, refined, and comfortable. The brand quickly gained momentum, generating $125M in annual sales with IMU above 75% and achieving 25% YOY growth.
- An Own Brand by Meijer
An Own Brand by Meijer
Sol Borne is Meijer’s own-brand swimwear line offering women’s, men’s, and kids’ swim along with beach essentials such as towels and sandals—everything needed for a full beach getaway. I led the women’s swimwear relaunch, delivering 35% YOY growth and contributing to over $45M in annual sales, while overseeing the full process from concept direction through product development.
An Own Brand by Meijer
Tranquil & True delivers soft, modern intimates designed for everyday comfort across bras, panties, sleep, and lounge. I directed the brand’s in-house launch—from concept vision to final product development—driving 23% YOY growth on a $55M business through innovative fabric choices, newness in silhouette design, and elevated seasonal color stories.
